Choosing between Make (formerly Integromat) and Zapier is one of the most common decisions businesses face when starting their automation journey. Both platforms are powerful, but they serve different needs. In this guide, I'll break down exactly how they compare so you can make the right choice.
Quick Overview: Make vs Zapier
Zapier is the pioneer of no-code automation—simple, fast, and beginner-friendly. Make offers more power and flexibility with visual workflow builders and advanced data manipulation. Your choice depends on your complexity needs and budget.
Pricing Comparison
Zapier's free plan offers 100 tasks/month with single-step Zaps. Make's free plan gives 1,000 operations/month with multi-step scenarios. For growing businesses, Make typically offers 5-10x more value per dollar spent.
- Zapier Starter: $19.99/mo for 750 tasks
- Make Core: $9/mo for 10,000 operations
- Zapier Professional: $49/mo for 2,000 tasks
- Make Pro: $16/mo for 10,000 operations with priority execution
Ease of Use
Zapier wins for simplicity. Its linear trigger-action model is intuitive for anyone. Make's visual canvas is more powerful but has a steeper learning curve. If you've never automated before, Zapier gets you started faster.
Advanced Features
Make excels with conditional routing, iterators, aggregators, and error handling built into the visual builder. Zapier has added Paths and Filters, but Make's approach is more flexible for complex workflows.
Many businesses use both tools: Zapier for simple automations and Make for complex multi-step workflows. This hybrid approach gives you the best of both worlds.
Which Should You Choose?
- Choose Zapier if: You need simple automations, want the easiest setup, and have a smaller number of workflows
- Choose Make if: You need complex multi-step workflows, want better pricing at scale, and are comfortable with a visual builder
- Choose both if: You have a mix of simple and complex automation needs
Need Help Deciding?
I've built hundreds of automations on both platforms. The right choice depends on your specific business processes, budget, and technical comfort level. Book a free automation audit and I'll recommend the best approach for your situation.